How to get notified for every back in stock waitlist signup
When customers sign up for your back-in-stock waitlist, you may want to know about it right away. The Alert me for every signup setting in STOQ sends you an instant email notification each time a customer joins a waitlist for any product in your store.
This is useful if you want to stay close to customer demand, follow up with high-value customers personally, or simply track signups as they happen in real time.

How It Works
When enabled, STOQ sends an email to your chosen address every time a new customer signs up for a back-in-stock waitlist. Each email includes details about the signup — the customer, the product, and the variant they signed up for.
Key points:
- One email is sent per signup, immediately after the customer submits the form.
- You choose which email address receives the alerts.
- This feature is independent of the back-in-stock alerts sent to customers. Enabling this does not change what your customers receive.
- This is a paid plan feature.
Requirements
Before enabling this feature, make sure:
- You are on a paid STOQ plan.
- You have at least one product with the "Notify me" signup widget active.
- You have an email address ready to receive the alerts.
Enable Alert Me for Every Signup
Follow these steps to turn on instant signup notifications.
Steps
- Open the STOQ app in your Shopify admin.
- Go to Reports from the left menu.
- Click Settings (gear icon) in the top right.
- Scroll down to the Back in stock section.
- Under Waitlist notifications, check the Alert me for every signup checkbox.
- In the Email address to receive alerts field that appears, enter the email address where you want to receive notifications.
- Click Save.

Change the Alert Email Address
If you need to send signup alerts to a different email:
Steps
- Open the STOQ app and go to Reports > Settings.
- Under Back in stock > Waitlist notifications, update the Email address to receive alerts field.
- Click Save.
The new email address takes effect immediately for all future signups.
Disable Alert Me for Every Signup
To stop receiving an email for every signup:
Steps
- Open the STOQ app and go to Reports > Settings.
- Under Back in stock > Waitlist notifications, uncheck the Alert me for every signup checkbox.
- Click Save.

Your email address is preserved in the settings. If you re-enable the feature later, the same address will be pre-filled.
Settings Reference
Setting | Description |
|---|---|
Alert me for every signup | Checkbox to enable or disable instant email notifications for each waitlist signup. Requires a paid plan. |
Email address to receive alerts | The email address where signup notifications are sent. Only appears when the alert checkbox is enabled. Separate from the general reports email address. |
Other Waitlist Notification Settings
The Waitlist notifications section in Reports > Settings includes a second notification option alongside "Alert me for every signup":
Setting | Description |
|---|---|
Alert me when waitlists get large | Sends a notification when a product's waitlist reaches a specific threshold number of signups. Useful for identifying high-demand products to restock. |
Waitlist threshold | The number of signups needed before you receive the threshold notification (e.g., 10, 50, 100). Only appears when the threshold alert is enabled. |
Troubleshooting
Problem | Solution |
|---|---|
Alert me for every signup checkbox is greyed out | This feature requires a paid STOQ plan. Upgrade your plan to enable it. |
Not receiving signup alert emails | Check the email address in the Email address to receive alerts field. Verify the email is correct and check your spam/junk folder. Make sure the setting is saved. |
Receiving too many emails | If your store has high signup volume, consider disabling this feature and using the Alert me when waitlists get large threshold notification instead for a less noisy option. You can also check signups in real time from Reports > Current Waitlist. |
Alert email address reset after saving | Make sure you click Save after entering the email address. If the page shows unsaved changes, your updates have not been submitted yet. |
Want alerts for specific products only | The "Alert me for every signup" feature applies to all products globally. You cannot filter alerts by product. To monitor specific products, use Reports > Current Waitlist and filter by product. |
FAQs
Q : Is this the same as the back in stock alert sent to customers?
A : No. The "Alert me for every signup" notification is sent to you (the merchant). It tells you that a customer has joined a waitlist. The back in stock alert is a separate email sent to the customer when the product is restocked. These are two independent features.
Q : Can I send signup alerts to multiple email addresses?
A : The setting supports one email address. To notify multiple team members, use a shared inbox, a distribution list, or an email forwarding rule from your email provider.
Q : Does this work for preorder signups too?
A : No. The "Alert me for every signup" feature is specific to back in stock waitlist signups. It is located under the Back in stock section in Reports > Settings. Preorder-related notifications are managed separately in each preorder offer's settings.
Q : Will I get an alert if the same customer signs up for a different product?
A : Yes. Each signup generates its own alert email, regardless of whether the customer has previously signed up for other products. You receive one email per signup event.
Q : Does this feature cost extra beyond the paid plan?
A : No. The "Alert me for every signup" feature is included with your paid STOQ plan at no additional cost. There is no per-email charge for merchant signup alerts.
Updated on: 24/04/2026
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