Track Notify me engagement

Use this guide to see how shoppers move through your Notify me funnel, from a first impression on the product page to a signup. By the end, you'll be reading the Engagement view under Reports > Back in stock > Products, and filtering and sorting it to find your best and worst performing products.

Before you begin

The Engagement view requires STOQ's analytics pixel. Until it's turned on, the view shows a preview using sample data instead of your store's numbers.

Open the Engagement view

Turn on analytics

If the pixel isn't active yet, the Engagement view shows a blurred preview marked Sample data, behind a card headlined "Signups are only half the story." The card lists what turning it on unlocks:

• Track impressions across every Notify me button to spot rising demand
• Compare click rate and signup rate to tell real demand from passing interest
• Slice by variant, market, or date to plan restocks where it pays

Click Enable analytics to turn it on. STOQ reloads the page once it's active; real numbers start appearing as shoppers use your Notify me button, so give it some time before you check back.

Read the funnel

Once analytics is active, five summary cards span the whole funnel: Impressions, Clicks, Click rate, Signups, and Signup rate. Signup rate is calculated against clicks, not impressions, so it shows how many shoppers who clicked the button went on to sign up.

At the top of the view, a Unique / Total toggle switches every metric on the page, summary cards and the table below, between counting each customer once (Unique) or counting every occurrence (Total). Use Unique to see how many distinct shoppers you reached, and Total to see overall volume.

Below the summary cards, a table lists every product and variant with its own Impressions, Clicks, CTR, Signups, and Signup rate. Click the sort control above the table to order rows by any of those metrics, high to low or low to high, the default is Impressions, high to low.

Filter your data

Above the table you can filter by:

• Date range: Last 7 days (the default), Last 30 days, Last 60 days, Last 90 days, Last 6 months, Last 12 months, or Custom. Choosing Custom opens a date picker, pick a start and end date and click Filter to apply.
• Market: only shown if your store has more than one market. Choose All markets or a single market to narrow the data.

Applied filters show as removable chips; clear one from its chip, or use the clear-all control to reset back to Unique, Last 7 days, and no market filter.

Troubleshooting

• If you still see sample data marked "Sample data": analytics hasn't been turned on yet. Click Enable analytics on the Engagement view.
• If you see "No engagement data yet": your Notify me button hasn't recorded any views in the selected date range yet. Try a wider date range, or wait for storefront traffic.
• If you don't see a Market filter: it only appears once your store has more than one market set up.

FAQ

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