Manage a product's waitlist

Click into any product or variant from the Products tab to see everyone waiting on it, everyone who's already been notified, and the orders it's recovered, plus tools to move, disable, or clean up that waitlist.

Before you begin

The Waitlist distribution chart and Export CSV on this page both require a paid plan. On the free plan the chart shows a blurred preview and Export CSV is disabled.

Open a product's or variant's waitlist page

Everything below applies to both, noted where a variant page differs from a product page. Clicking Products in the page's back link returns you to the Products sub-tab.

The three tabs

The page has three tabs:

• Current waitlist: everyone still waiting for this product or variant, not yet notified.
• Notifications sent: everyone already notified for this product or variant.
• Orders: orders that included this product (or variant).

A product page's Current waitlist and Notifications sent tables include a Variant column (since a product can have several), plus per row the customer's Contact, Market, Subscription status, Marketing consent, GDPR confirmation (only if you require opt-in), and Qty. requested.

See how long customers have waited

When the Current waitlist tab has signups and its date filter is set to All time, a line above the table shows Average time on waitlist: (time) next to a Longest: (time) badge. If a meaningful share of the waitlist has been waiting a while, a third badge shows the percentage waiting over 3 months.

Click that line, or the chevron next to it, to expand the Waitlist distribution card: a bar chart of how many customers fall into each wait time range, with a tooltip on hover. Click Hide to collapse it again. This stats line only appears with the date filter on All time; switching to a shorter range hides it.

Manage the waitlist

Click the More button in the page header for:

• Move waitlist: transfer every signup on this Current waitlist to a different single-variant product (already-notified customers aren't moved). See Move signups to another product.
• Disable alerts / Enable alerts (variant pages only): stops or resumes automatic back in stock alerts for that specific variant when you restock. A status line near the top of the Current waitlist tab shows Alerts enabled or Alerts disabled for the variant you're viewing. On a product page, each variant's status shows instead as an Alerts status column with an Enabled or Disabled badge; open that specific variant's page to toggle it.

If you require GDPR opt-in, a Re-send confirmation button next to More re-sends the consent confirmation email to everyone on the Current waitlist tab whose confirmation is still Pending.

To remove signups you no longer want to track, select their checkboxes on the Current waitlist tab and click the bulk Delete action, or click the delete icon on a single row. Deleting is per signup and can't be undone.

Track deliverability and notification history

On the Notifications sent tab, click the Columns filter and check Signed up date to add a Signed up column showing when each customer originally joined the waitlist, alongside the Sent at date of their most recent alert.

In the Contact column, a warning icon marks a customer whose email has bounced once before ("Future notifications may not reach this customer"), and a critical icon marks one that's bounced twice or more, meaning STOQ won't send them further email notifications.

Click the chevron next to Re-send on a sent row, then Why was this sent?, to see that alert's history: what triggered it (auto restock, bulk send, bulk re-send, Flow automation, or manual send) and its delivery status per channel (Pending, Sent, Delivered, Opened, Clicked, or Bounced).

Export the waitlist

Export CSV, at the bottom of either table, emails a CSV of just this product or variant's current tab, filtered to whatever date range and other filters you've applied, to the address set in report settings. It requires a paid plan.

What customers will see

Turning off Disable alerts stops that variant's customers from getting an automatic email, SMS, or push notification when you restock, they stay on the waitlist but won't hear from STOQ until you re-enable alerts or notify them manually. Moving a waitlist means those customers get notified about the destination product or variant instead of the original one.

Troubleshooting

FAQ

Related guides