Add & customize Pre-Order badges

Preorder badges are visual indicators that appear on product images or cards to let customers know a product is available for preorder. They help improve the customer experience by clearly distinguishing preorder items from regular in-stock products.

Where Badges Can Appear

You can display preorder badges on:

• Product pages: Badge appears on the product image when viewing the product detail page.
• Collection pages: Badge appears on product cards within collection listings.
• Home page: Badge appears on featured products displayed on your store's home page.
• Search pages: Badge appears on product cards in search results.

Adding a Badge to Your Preorder Offer

To add a preorder badge that appears on product pages, configure it within your preorder offer settings.

Accessing the Badge Settings

1. From your Shopify admin, open the STOQ app.
2. Click Preorders in the left navigation menu.
3. Under Offers, locate the preorder offer you want to edit.
4. Click Edit to open the offer editor.

Enabling the Badge

1. In the offer editor, click on the Button tab in the left panel.
2. Scroll down to find the Add badge checkbox.
3. Check the box to enable the preorder badge.
4. Click Customize to expand the badge customization options.

Customizing the Badge

Once the badge is enabled, you can customize its appearance:

Badge Text

Enter the text you want to display on the badge. By default, this is set to the name of your preorder offer, but you can change it to something different like "Preorder", "Coming Soon", or "Pre-Order Now".

Text Color

Click the color picker to choose the text color for your badge. Select a color that provides good contrast against the background color for readability.

Background Color

Click the color picker to choose the background color for your badge. Choose a color that stands out against your product images while matching your store's branding.

Saving Your Changes

1. After customizing the badge, click Save at the top of the page.
2. The badge will now appear on product pages for products in this preorder offer.

Displaying Badges on Collection, Home, and Search Pages

To show preorder badges on pages other than the product page, you need to enable these features in the Pages settings.

Accessing Pages Settings

1. From your Shopify admin, open the STOQ app.
2. Click Preorders in the left navigation menu.
3. Click Pages to access the page-specific settings.

Enabling Badges on Home Page

1. In the Pages settings, locate the Home page section.
2. Toggle the switch to enable preorders on the home page.
3. When enabled, preorder badges will appear on featured products that are part of your preorder offers.

Enabling Badges on Collection Pages

1. In the Pages settings, locate the Collection page section.
2. Toggle the switch to enable preorders on collection pages.
3. When enabled, preorder badges will appear on product cards within collection listings.

Enabling Badges on Search Pages

1. In the Pages settings, locate the Search page section.
2. Toggle the switch to enable preorders on search pages.
3. When enabled, preorder badges will appear on product cards in search results.

Saving Your Changes

After enabling the desired pages, click Save to apply your changes. The preorder badges will now appear across the selected pages of your store.

Advanced Badge Positioning

For stores that need custom badge positioning, STOQ provides advanced selector options to control exactly where badges appear on your theme.

Accessing Advanced Settings

1. In the preorder offer editor, go to the Advanced tab.
2. Scroll to the Badge section.
3. Here you can configure custom CSS selectors for badge placement.

Custom Badge Selector

If the default badge position doesn't work well with your theme, you can specify a custom CSS selector:

• Badge selector: Enter the CSS selector for the element where you want the badge to appear.
• Selector type: Choose how the badge should be positioned relative to the selected element (e.g., "afterend", "beforeend").

Troubleshooting

If you encounter issues with preorder badges, use this guide to identify and resolve common problems.

FAQs

Q: Can I have different badge text for different products?

A: Badge text is configured per preorder offer, not per product. If you need different badge text for different products, create separate preorder offers for each group of products with the desired badge text.

Q: Will the badge appear on all products or only preorder products?

A: The badge only appears on products that are part of a preorder offer with the badge enabled. Regular in-stock products will not display the preorder badge.

Q: Can I use an image instead of text for the badge?

A: No, the preorder badge is text-based with customizable colors. You cannot upload a custom image for the badge. However, you can customize the text and colors to match your branding.

Q: Why isn't the badge showing on my collection pages?

A: Make sure you have enabled preorders on collection pages in the Pages settings (Preorders > Pages > Collection page). Also verify that the products on the collection page are part of an active preorder offer with the badge enabled.

Q: Can I translate the badge text for different languages?

A: The badge text is set in the offer settings and uses the same text for all customers. If you need different badge text for different languages, you would need to create separate offers for each language market.

Q: Does the badge work with all Shopify themes?

A: STOQ requires Online Store 2.0 themes. The badge feature will not work on legacy Online Store 1.0 themes. Most modern Shopify themes are 2.0 compatible. If you're unsure about your theme version, check your theme documentation or contact Shopify support.

Updated on: 12/02/2026