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Do STOQ preorders work with the Shop app?

Why preorders don't work on Shopify's Shop app, and how to keep those products out of it.

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Preorders don’t work on Shopify’s Shop app. This is a Shopify platform limitation, not a STOQ one: preorder products rely on Shopify selling plans, which the Shop app doesn’t support. Preorders are supported on the Online Store and Custom Storefront channels only.

What goes wrong if you leave them there

Section titled “What goes wrong if you leave them there”

If preorder products stay published to the Shop app, customers may see them at full price without the preorder context, place a normal order instead of a preorder, or hit unexpected checkout behavior.

Keep preorder products out of the Shop channel

Section titled “Keep preorder products out of the Shop channel”

  1. Open the product’s publishing settings

    In Shopify admin, open the preorder product and find the Publishing section.

    Shopify admin product edit page for the product Super new preorder with an Active status badge, showing the Title and Description fields and Media uploader on the left and a right-hand column with a Status set to Active and a Publishing section listing All channels and All catalogs, above Sales, Product organization, Type, Vendor (Preorders-test-sneha), Collections, and Tags; with markers: 1 (an arrow) pointing at the All channels link in the Publishing section.

  2. Remove the Shop channel

    Uncheck the Shop channel and save. To do many at once, select the products in your product list, use bulk edit, and exclude the Shop sales channel.

    Shopify admin Manage publishing for Super new preorder dialog, with a left list of Sales Channels (4), Agentic (1), and Catalogs Regions (1), and a Sales Channels panel listing Online Store, Point of Sale, Postscript SMS Marketing, and Shop, each with a toggle, all currently enabled, and Cancel and Done buttons at the bottom; with markers: 1 (an arrow) pointing at the enabled Shop channel toggle.

    Shopify admin Manage publishing for Super new preorder dialog after turning the Shop channel off, with the Sales Channels panel showing Online Store, Point of Sale, and Postscript SMS Marketing still toggled on but the Shop channel toggle now off (grey), and Cancel and Done buttons at the bottom; with markers: 1 (an arrow) pointing at the Done button.

When a preorder campaign ends and the product sells normally again (no selling plan), you can re-add it to the Shop channel the same way. To find preorder products that are still published to the Shop channel, look for the sales channel icon in your offer’s products table; see Find affected products in STOQ.

Channel support at a glance

Section titled “Channel support at a glance”
Channel Preorders
Online Store Yes
Custom Storefront Yes
Shop app No
Shopify POS Through STOQ’s POS integration
Facebook / Instagram, Google Only if the channel sends buyers to your Online Store to check out, see below

On the Facebook / Instagram and Google channels, the preorder button doesn’t show on the channel itself. What matters is where the buyer completes the purchase:

  • If the channel sends buyers to your Online Store to check out, the order goes through as a preorder, whether or not the Shopify purchase option (selling plan) is enabled.
  • If the channel uses its own checkout, separate from your store, preorders don’t apply there.

How checkout works is configured per channel in your Shopify admin, so check your channel’s settings to confirm which applies to your store.

If you sell through the Google & YouTube or Facebook & Instagram channels, see Preorders on Google, YouTube, Instagram, and Facebook for the full detail on how preorders behave there.

Section titled “Related guides”
Preorders on Google, YouTube, Instagram, and FacebookHow preorders behave on the Google & YouTube and Facebook & Instagram channels.
Show the preorder button on store pagesControl where the preorder button appears.
Preorders on Shopify POSTake preorders in person through POS.
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