• How to change "From" address for STOQ email notifications

  Using your own custom email address for sending back in stock notifications or confirmation emails helps improve email deliverability and brand recognition for your Shopify store. This feature allows you to send customer notifications from your business email address instead of the default Stoq address, creating a more professional experience for your customers. How to Change the From Address Follow these steps to set up your custom from address for email alerts. Step 1 — Open the EmPopular

• Send alerts when a specific location is restocked

  If your Shopify store has multiple locations, STOQ can send back in stock alerts only when products are restocked at specific locations you choose. By default, STOQ triggers alerts whenever inventory is added at any location. With location-based alerts, you control exactly which locations count as a restock, so customers only get notified when the right warehouse or store is refilled. Why Use Location-Based Alerts Filtering alerts by location is useful when your store fulfills orders fromPopular

• Send back in stock alerts in batches with Delivery Policy

  By default, STOQ sends back-in-stock alerts to all customers on the waitlist as soon as a product is restocked. This gives you the highest chance of converting signups into sales. However, if your product is in high demand or you have limited stock, you may want to notify customers in smaller groups rather than all at once. STOQ's batched delivery feature lets you send alerts in waves, giving the first group of customers a chance to purchase before the next group is notified. This is configuredPopular

• How to customize STOQ email templates for back in stock alerts

  STOQ sends email notifications to customers when a product they signed up for is back in stock. You can customize every part of these email templates to match your brand, including the subject line, heading, description, button, colors, fonts, logo, footer, and social links. Changes appear in a live preview as you edit, so you can see exactly how your email will look before saving. Why Customize Your Email Template A branded email builds trust and encourages customers to complete their purPopular

• How to set minimum threshold for sending alerts

  STOQ can send back in stock alerts automatically when a product is restocked. By default, alerts go out as soon as even one unit becomes available. You can set a minimum restock quantity threshold so alerts are only sent when a meaningful amount of inventory is available. This helps prevent customers from receiving alerts for products that sell out again almost immediately. A minimum threshold gives you more control over when custPopular

• SMS verification for back in stock alerts in STOQ

  If you've recently enabled SMS alerts in Stoq App for the first time, this article will help you understand why a compliance verification is required and what we do through the process. Increased Compliance Mobile usage is at an all-time high, and unfortunately that has brought along problems like increase in spam/phishing content, privacy concerns and compliance to consumer protection laws. To solve these problems, regulators around the world are clamping down on SMS notifications. For exaPopular

• How to enable or disable automatic back in stock alerts in STOQ

  STOQ can automatically notify customers when a product they signed up for is back in stock. This is controlled by the Send Automatic Notification toggle in the Notifications tab. When enabled, STOQ monitors your inventory and sends alerts as soon as a product is restocked. When disabled, no automatic alerts are sent, but you can still send notifications manually from the Reports page. Why Enable Automatic Alerts Automatic back in stock alerts save you time and keep your customers inforPopular

• How to send back in stock notifications manually

  Sending back-in-stock notifications manually lets you control exactly when customers hear about restocked products instead of relying solely on automatic alerts. Use the Reports section in STOQ to send notifications in bulk, by channel, or one customer at a time. Manual sending is ideal when you want to stagger alerts, notify a specific number of customers, or choose the exact moment shoppers are alerted. Before You Begin Make sure the following requirements are met before you send notPopular

• Turn off SMS alerts in STOQ

  STOQ lets customers sign up for back in stock alerts via SMS in addition to email. If you no longer want to send text message notifications, you can turn off SMS alerts from the Channels settings. Turning off SMS alerts removes the phone number field from your signup popup and stops all outgoing SMS notifications for back in stock products. Why Turn Off SMS Alerts There are several reasons you may want to disable SMS notifications for your store. Cost control. SMS alerts incur per-mSome readers

• Send alerts only when the product is published to Online Store

  By default, STOQ sends back in stock alerts when a product's inventory increases. With the Product status setting, you can change this so alerts are sent only when the product is published to your Online Store — in addition to being restocked. This gives you full control over when customers are notified, especially if you update inventory before making products visible. Why Send Alerts Only When a Product Is Published Control alert timing: If you restock products before they are reSome readers

• Customize STOQ email template using CSS

  STOQ lets you customize the back-in-stock email template using custom CSS to go beyond the built-in color and typography settings. While the Colors & styles panel covers common design changes like text color, background color, and font size, custom CSS gives you full control over individual email elements — from headers and buttons to product images and footer links. Your CSS is injected directly into the email's <styletag, so changes appear in the live preview instantly and carry through toSome readers

• Use branded links in STOQ SMS alerts

  When STOQ sends an SMS back-in-stock alert, the purchase link defaults to a short URL on the STOQ domain (e.g., https://m.stoqapp.com/abcd3f). With the branded link for sending SMS alerts feature, you can replace this with your own store's domain so the link looks like https://yourstore.com/apps/restock/abcd3f. A branded link builds customer trust and keeps your messaging consistent with the rest of your store's communications. Why Use Branded Links in SMS Alerts There are several reasonsFew readers

• Customize SMS template in STOQ

  STOQ lets you customize the SMS template that is sent to customers when a product they signed up for is back in stock. The SMS template editor gives you control over the message body, Liquid variables for dynamic content, link destination, and purchase link branding. A live preview on the right side of the editor updates in real time as you type, so you can see exactly how the message will appear on a customer's phone before saving.Few readers

• Send back in stock notifications when any variant is restocked

  By default, STOQ sends a back-in-stock notification only when the exact variant a customer signed up for is restocked. For example, if a customer signs up for "Blue / Large", they receive an alert only when "Blue / Large" is back in stock. The "Notify when any product option is restocked" setting changes this behaviour so customers are notified when any variant of the product they signed up for is restocked. With this setting enabled, a customer who signed up for "Blue / Large" would also be notFew readers

• Send reminder notifications to recover sales with STOQ

  STOQ can send follow-up reminder notifications to customers who received a back-in-stock alert but have not yet purchased the product. The notification sequence in the Notifications tab lets you send a reminder after the primary restock alert. The reminder is sent automatically after a configurable number of days, but only if the product is still in stock and the customer has not purchased it. Reminders support both email and SMS channels and have their own customizable templates, separate fromFew readers

• How to get notified when waitlist signups reach a threshold

  Notifying merchants when a waitlist hits a threshold in STOQ helps you identify high-demand products that need restocking. When enough customers sign up for back-in-stock alerts on a specific product variant, STOQ sends you an email so you know it is time to reorder. This feature is called "Alert me when waitlists get large" and is found in your Reports settings. Instead of checking your dashboard manually, you receive a "High Demand Alert" email the moment a product's waitlist reaches theFew readers

• Turn off email back-in-stock alerts in STOQ

  STOQ uses the Email alerts toggle to control whether customers can sign up by email and whether email notifications are sent when products are restocked. When you turn the toggle off, email signups stop being collected and no automatic email alerts are sent. Existing signups are preserved in your database and will be used again if you re-enable email alerts later. This setting can be accessed from two places in the app: the Signup widget channels settings and the email template editor.Few readers

• Send market based notifications in STOQ

  STOQ supports Shopify Markets for back-in-stock alerts. When market-based notifications are enabled, customers receive restock alerts only when products are restocked in inventory locations assigned to their specific Market. This is useful if you sell in multiple countries or regions and use Shopify Markets to manage product availability across different geographies. Without this feature enabled, customers receive alerts whenever any location is restocked, regardless of whether that location serFew readers

• How to Use Custom HTML and CSS for STOQ Email Back-in-Stock Templates

  STOQ includes a standard email template editor with visual controls for colors, fonts, and content. If you need more control, you can replace the standard template with your own custom HTML and CSS. This lets you design fully branded back-in-stock emails using any HTML layout, inline CSS, and Liquid variables to insert product and customer details dynamically. Why Use a Custom HTML Template There are several reasons to switch from the standard template to custom HTML. Full design contFew readers

• How to limit SMS signups to specific countries for back in stock alerts

  STOQ lets you limit SMS signups for specific countries, so only customers from regions you choose can register for back-in-stock alerts by phone number. When a customer opens the "Notify me" form on your store, the phone input only shows the countries you have allowed. This is useful when you want to: Reduce SMS costs by restricting signups to countries with lower per-segment rates Target a specific market where you ship or sell Comply with local regulations for text-message marketingFew readers

• Unsubscribe customers from STOQ back in stock alerts

  STOQ allows merchants to unsubscribe customers from back-in-stock alerts directly from the dashboard. When a customer is unsubscribed, they stop receiving all pending restock notifications for products they previously signed up for. You can unsubscribe a customer globally from the Customers tab in Reports, or unsubscribe individual alert requests from a product's waitlist page. If an unsubscribed customer signs up for a new product after being unsubscribed, they will receive notifications foFew readers

• How to control back in stock alerts for individual product variants

  STOQ lets you enable or disable back in stock alerts for individual product variants. This gives you control over which variants trigger automatic notifications when they come back in stock — without turning off alerts for your entire store. Find the Variant Detail Page The enable/disable alerts option is available on the variant detail page. Here is how to get there. From your Shopify admin, open the STOQ app. Click Reports in the left sidebar. Click the Products tabFew readers

• Send specific number of notifications manually

  STOQ lets you manually send back-in-stock notifications to a specific number of customers rather than notifying everyone on the waitlist at once. When you click Send notifications from a product or variant's waitlist page, a popup appears with two options: send all notifications or send a specific set. Choosing the specific set option lets you enter an exact number, so only that many customers receive the alert. This feature works for both first-time sends from the Current waitlist tab aFew readers

• Send test email alerts from STOQ

  STOQ lets you send a test email to any address so you can preview exactly what your customers will receive when a product is back in stock. The test email uses a sample product from STOQ's demo store and applies all your current template settings -- subject line, header, description, button, images, footer, and branding. This lets you review the full email experience in a real inbox without triggering an alert to actual customers. The Send test email button is located below the email previeFew readers

• How to re-send back in stock alerts

  STOQ lets you re-send back-in-stock alerts to customers who have already been notified. This is useful when a previous notification was missed, bounced, or you want to remind customers that a product is still available. You can re-send alerts from two places in the Reports section: the global Notifications tab (all products) or a specific product or variant detail page. Re-sending works for both email and SMS channels. You can re-send a single alert to one customer or bulk re-send alerts toFew readers