How to re-send back in stock alerts

STOQ lets you re-send back-in-stock alerts to customers who have already been notified. This is useful when a previous notification was missed, bounced, or you want to remind customers that a product is still available. You can re-send alerts from two places in the Reports section: the global Notifications tab (all products) or a specific product or variant detail page.

Re-sending works for both email and SMS channels. You can re-send a single alert to one customer or bulk re-send alerts to all previously notified customers within a date range.

Before You Begin

Make sure the following requirements are met before re-sending alerts.

• STOQ is installed on your Shopify store.
• Back-in-stock alerts are configured. Your email or SMS notification templates must be set up under Back in stock alerts > Settings.
• Notifications have been sent previously. You can only re-send alerts that appear on the Sent or Notifications sent tab. Unsent requests are sent for the first time, not re-sent.
• The product or variant still exists. You cannot re-send alerts for deleted products or variants. The Re-send button is disabled for deleted items.

Re-Send Alerts from the Notifications Tab

The global Notifications tab shows all back-in-stock notifications across your entire store. Use this method to bulk re-send alerts or re-send individual alerts across multiple products at once.

Steps to Re-Send in Bulk

1. In your Shopify admin, open the STOQ app.
2. Go to Reports from the left navigation menu.
3. Click the Notifications tab. This shows all notifications that have already been sent.
4. Use the date picker to select the time period you want to target (e.g., Last 7 days, Last 30 days, or a custom range).
5. Optionally, use the Search by product name field to filter by a specific product.
6. Click the Re-send notifications button in the top-right corner.
7. A confirmation dialog asks: "Are you sure you want to re-send?" Click OK to proceed.
8. A green banner appears: "Notifications queued." Your alerts are now being processed and sent.

Choose a Specific Channel for Bulk Re-Send

By default, re-sending uses the same channel as the original notification. To force a specific channel:

1. On the Sent tab, click the dropdown arrow (▾) next to the Re-send notifications button.
2. Select either Re-send email or Re-send SMS.
3. Confirm when prompted.

Re-Send a Single Alert from the Notifications Tab

To re-send one notification to a specific customer:

1. Navigate to Reports > Notifications > Sent.
2. Find the customer row you want to re-send to.
3. Click the Re-send button on that row.

The notification is sent immediately. A toast message confirms: "Notification sent."

Re-Send Alerts from a Product or Variant Page

The product detail page lets you re-send alerts specifically for one product or variant. Use this method when you want more control over how many notifications to re-send.

Steps to Re-Send in Bulk for a Product

1. In the STOQ app, go to Reports > Products.
2. Click on the product you want to re-send alerts for. This opens the product detail page.
3. Click on a specific variant if you want to target a single variant, or stay on the product page to target all variants.
4. Switch to the Notifications sent tab.
5. Click the Re-send all button.
6. A confirmation modal appears with two options:

• Send all — Re-sends to every previously notified customer in the selected date range.
• Send a specific set of notifications — Enter a number to re-send only that many notifications.

7. Click Send to confirm.

Choose a Specific Channel for Product Re-Send

1. On the Notifications sent tab, click the dropdown arrow (▾) next to the Re-send all button.
2. Select either Re-send email or Re-send SMS.
3. The confirmation modal appears with the same send-all or specific-number options.

Re-Send a Single Alert from the Product Page

1. On the Notifications sent tab, find the customer row.
2. Click the Re-send button on that row.

The alert is sent immediately to that customer.

Check Why a Notification Was Sent

After re-sending, you can view the full notification history for any customer to understand why and when alerts were sent.

1. On the Sent or Notifications sent tab, find the customer row.
2. Click the dropdown arrow (▾) next to the Re-send button.
3. Select Why was this sent?
4. A popover appears showing the full Notification history, including:

• Source — How the notification was triggered (e.g., Auto restock, Bulk send, Bulk re-send, Manual send, Flow automation, Follow-up reminder).
• Date and time — When each notification was sent.
• Channel delivery status — Per-channel status badges showing Email: Delivered, SMS: Sent, Clicked, Opened, Bounced, or Pending.

Advanced Tips

These tips help you get the most out of re-sending back-in-stock alerts.

• Target customers who did not open the first alert. Use the notification history to check delivery status. If a customer's original notification shows "Sent" but not "Opened" or "Clicked," they may benefit from a re-send.
• Use a specific number to limit re-sends. On the product detail page, select "Send a specific set of notifications" and enter a number. This is useful if you have limited stock and only want to notify a controlled number of customers.
• Re-send via a different channel. If the original email bounced, try re-sending via SMS using the channel dropdown. This can help reach customers who have both email and phone number on file.
• Filter by date range before bulk re-sending. Narrow the date range to target only recent notifications. This avoids re-notifying customers who signed up months ago and may no longer be interested.
• Track sending progress. After a bulk re-send, click the Track progress link in the success banner or go to the more menu (⋮) > Track sends to monitor delivery.

Known Limitations

Keep these constraints in mind when re-sending alerts.

• Cannot re-send for deleted products or variants. If a product or variant has been removed from your Shopify store, the Re-send button is disabled. Move signups to a new product first if needed.
• GDPR opt-in required. If GDPR opt-in confirmation is enabled in your settings, you cannot re-send alerts to customers who have not confirmed their registration. Their Re-send button is disabled.
• Re-sends count toward your plan limits. Each re-sent notification counts as a new notification against your STOQ plan's email or SMS usage.
• No scheduled re-sends. You cannot schedule a re-send for a future date. Re-sends are processed immediately when you confirm.
• Bounced emails may fail again. If a customer's email address previously bounced, re-sending to the same address may fail again. Check the bounce warning icon on the customer row before re-sending.

Troubleshooting

FAQs

Q: What is the difference between sending and re-sending alerts?

A: Sending dispatches a notification to a customer for the first time from the Current waitlist (unsent requests). Re-sending dispatches a notification to a customer who has already received an alert previously. Re-sends appear on the Sent / Notifications sent tab and are tracked with the source label "Bulk re-send" or "Manual send" in the notification history.

Q: Can I re-send alerts via SMS instead of email?

A: Yes. Click the dropdown arrow (▾) next to the Re-send notifications or Re-send all button and select Re-send SMS. This sends the alert via SMS regardless of the original channel used.

Q: How do I re-send alerts to only a few customers, not all?

A: On the product or variant detail page, click Re-send all, then select Send a specific set of notifications in the confirmation modal. Enter the number of customers you want to notify and click Send. Alternatively, use the per-row Re-send button to re-send to individual customers one at a time.

Q: How do I know if a re-sent notification was delivered?

A: Click the dropdown arrow (▾) next to a customer's Re-send button and select Why was this sent? The notification history popover shows delivery status badges for each channel: Pending, Sent, Delivered, Opened, Clicked, or Bounced.

Q: Can I re-send alerts for a deleted product?

A: No. The Re-send button is disabled for deleted products and variants. If you need to notify those customers, first move the signups to an active product using the Move requests feature, then send notifications from the new product's page.

Q: Do re-sent alerts use the same email template as the original?

A: Yes. Re-sent alerts use your current back-in-stock notification template. If you have updated the template since the original send, the re-send uses the updated version.

Q: Where can I track the progress of a bulk re-send?

A: After confirming a bulk re-send, a green success banner appears with a Track progress link. Click it to go to the Track sends page. You can also access it from the more menu (⋮) on the Reports page and selecting Track sends.

Updated on: 23/04/2026