Customize your Klaviyo Preorder notifications with variables

When creating custom Klaviyo templates for Preorder notifications, STOQ provides rich event data that you can use to personalize and customize your messages. This guide covers all variables that STOQ sends to Klaviyo for use in your Preorder email and SMS templates.

Email template

When STOQ sends Preorder-related notifications to Klaviyo, these variables are available in your email templates:

Order details

Customer details

Store information

Products array

The {{event.products}} variable contains an array of all preordered products. You can loop through them using Klaviyo's template syntax:

{% for product in event.products %}
  <div class="product">
    <h3>{{product.title}}</h3>
    <p>{{product.selling_plan_name}}</p>
    {% if product.selling_plan_description %}
      <p>{{product.selling_plan_description}}</p>
    {% endif %}
    {% if product.show_shipping and product.shipping_text %}
      <p>Shipping: {{product.shipping_text}}</p>
    {% endif %}
    {% if product.image_url %}
      <img src="{{product.image_url}}" alt="{{product.title}}">
    {% endif %}
  </div>
{% endfor %}

Each product in the array contains:

Links

Email content

These variables contain information about the notification. For example, if a customer places an order, the subject, header and description here will be tailored to inform customers that they just placed a preorder.

If you send a "Shipping update" or "Payment collection failed" notification through STOQ's dashboard, these variables will contain information related to that - such as "Shipping update: ...." or "Action required: ....". Use the "Email type" variables to understand the type of notification being sent.

Email type

Use these for conditional logic in your templates:

SMS template

When STOQ sends Preorder SMS events to Klaviyo, these variables are available in your SMS templates:

Order details

Store information

Customer details

Preorder-specific details

Examples

Preorder confirmation email

<h1>Thank you for your preorder, {{event.customer_name}}!</h1>
<p>We've received your preorder {{event.order_name}} and will keep you updated on shipping.</p>

<div class="products">
  {% for product in event.products %}
    <div class="product">
      {% if product.image_url %}
        <img src="{{product.image_url}}" alt="{{product.title}}">
      {% endif %}
      <h3>{{product.title}}</h3>
      <p>{{product.selling_plan_name}}</p>
      {% if product.show_shipping and product.shipping_text %}
        <p class="shipping-info">{{product.shipping_text}}</p>
      {% endif %}
    </div>
  {% endfor %}
</div>

<a href="{{event.order_link}}" class="cta-button">View Order Details</a>

Shipping update email

{% if event.shipping_update %}
  <h1>Shipping Update for Order {{event.order_name}}</h1>
  <p>Hi {{event.customer_name}}, we have an update on your preorder shipping timeline.</p>

  <div class="update-info">
    <h2>{{event.email_header}}</h2>
    <p>{{event.email_description}}</p>
  </div>
{% else %}
  <h1>{{event.email_header}}</h1>
  <p>{{event.email_description}}</p>
{% endif %}

<div class="products">
  {% for product in event.products %}
    <div class="product">
      <h3>{{product.title}}</h3>
      {% if product.show_shipping and product.shipping_text %}
        <p><strong>Expected shipping:</strong> {{product.shipping_text}}</p>
      {% endif %}
    </div>
  {% endfor %}
</div>

<a href="{{event.order_link}}">{{event.email_button_text}}</a>

Payment collection failed email

{% if event.payment_collection %}
  <h1>Action Required: Payment Issue with Order {{event.order_name}}</h1>
  <p>Hi {{event.customer_name}}, we encountered an issue processing payment for your preorder.</p>

  <div class="payment-issue">
    <h2>{{event.email_header}}</h2>
    <p>{{event.email_description}}</p>
  </div>

  <a href="{{event.order_link}}" class="cta-button urgent">{{event.email_button_text}}</a>
{% endif %}

Basic Preorder SMS

Thanks {{event.customer_name}}! Your preorder for {{event.products}} is confirmed.

{% if event.products_count == "1" %}
Expected shipping: {{event.shipping_timeline}}
{% else %}
{{event.products_count}} items total. Expected shipping: {{event.shipping_timeline}}
{% endif %}

Multi-product Preorder SMS

Hi {{event.customer_name}}! Preorder {{event.order_name}} confirmed:

{{event.first_product}}{% if event.other_count != "0" %} + {{event.other_count}} other item{% if event.other_count != "1" %}s{% endif %}{% endif %}

Est. shipping: {{event.shipping_timeline}}

Best practices

For email templates

• Use the products array to display all preordered items with images and details
• Leverage email type flags ({{event.shipping_update}}, {{event.payment_collection}}) for conditional messaging

For SMS templates

• For multiple products, use {{event.first_product}} and {{event.other_count}} for brevity
• Always include shipping timeline when available using {{event.shipping_timeline}}
• Use conditional logic to handle single vs. multiple product orders

By leveraging these STOQ-provided variables effectively, you can create dynamic, personalized Preorder notifications that keep customers informed and engaged throughout the preorder process.

Updated on: 15/09/2025