---
title: "Set up B2B in Shopify admin"
description: "Enable Shopify's B2B features so you can run preorder offers for wholesale companies."
url: https://help.stoqapp.com/preorders/set-up-b2b-in-shopify-admin/
product: "Preorders"
section: "Build your offer"
last_updated: 2026-09-28
---

# Set up B2B in Shopify admin

> Enable Shopify's B2B features so you can run preorder offers for wholesale companies.

Before you can offer preorders to wholesale customers, Shopify's B2B needs to be set up in your admin. B2B is a **Shopify Plus** feature. Once your companies and login are configured, you set up the preorder side in STOQ.

## Enable customer login

1. **Open customer accounts settings**

   In Shopify admin, go to **Settings** > **Customer accounts**.

2. **Turn on login**

   Enable the login link and choose **Customer accounts**, so B2B customers can sign in (for example with one-time email codes) and see their company pricing.

   [Image: Shopify admin Customer accounts settings with login enabled](https://help.stoqapp.com/images/general/q6.png)

## Add a company

1. **Open Companies**

   In Shopify admin, go to **Customers**. To convert an existing customer, open them and assign them to a company. To create a new one, open **Companies** and click **Add company**.

   [Image: The Add to company action in the Shopify admin Customers bulk menu](https://help.stoqapp.com/images/general/q7.png)

   [Image: The Add company button in Shopify admin](https://help.stoqapp.com/images/general/q8.png)

2. **Fill in the company details**

   Enter the company name and primary contact, and add a shipping address (optional at setup, can be added at checkout).

   [Image: The company details form](https://help.stoqapp.com/images/general/q9.png)

3. **Set payment and ordering preferences**

   Choose payment terms and any deposit amount, and whether orders are placed automatically or submitted as drafts for review. Save.

   [Image: The payment terms and ordering preferences](https://help.stoqapp.com/images/general/q10.png)

## Next: set up B2B preorders in STOQ

With Shopify B2B in place, configure the preorder offer for your B2B customers in STOQ. See [Preorders on POS, B2B, and bundles](https://help.stoqapp.com/preorders/preorder-pos-b2b-bundles/).

## FAQ

### Do I need Shopify Plus?

Yes. Shopify B2B is only available on the Shopify Plus plan.

### Where do I configure the preorder part?

In STOQ, once the company and login are set up in Shopify. See [Preorders on POS, B2B, and bundles](https://help.stoqapp.com/preorders/preorder-pos-b2b-bundles/).

## Related guides

- [Preorders on POS, B2B, and bundles](https://help.stoqapp.com/preorders/preorder-pos-b2b-bundles/): Configure the preorder side for wholesale customers.
- [Set up preorders](https://help.stoqapp.com/preorders/set-up-preorders/): Create your first preorder offer.