Sync customer data to Mailchimp

Stoq's integration with Mailchimp enables powerful customer engagement capabilities. By connecting these platforms, you can seamlessly sync customer data from Stoq to Mailchimp and incorporate them into your marketing campaigns.

How to enable Mailchimp sync

1. In the Stoq app, navigate to Back in stock Alerts.
2. Click on Settings, and then click on the Integrations option below Settings
3. There, you'll see the option to Sync customers to Mailchimp. Toggle this on to activate syncing.
4. To complete the sync setup, you'll need the private API key from your Mailchimp account. To grab the private key, please follow these steps here.

• Log in to your Mailchimp account
• Click on your profile icon in the top-right corner
• Select Account & Billing
• Navigate to Extras → API keys
• Click Create New Key
• Copy the generated API key

What Gets Synced

When the integration is active, the following customer data is automatically synced to Mailchimp:

• Email address (required)
• Phone number (if available)
• Marketing preferences (subscribed/unsubscribed status)
• Custom tags for customer identification

How the Integration Works

Automatic List Creation

If this is your first time setting up the integration, Stoq will automatically create a new mailing list in your Mailchimp account. The list will be configured with your shop's details including:

• Company Domain
• Address
• City
• Country

Customer Synchronization

The sync process automatically:

• Adds new customers to your Mailchimp list
• Sets their subscription status based on marketing preferences

Note:

• It's important to note that Stoq sends 'back in stock' notification alerts to your customers. Profiles can be synced to Mailchimp with this integration for other marketing activities.
• Syncing only occurs when: 1. The sync feature is enabled 2. A valid Mailchimp API key is provided. 3. Customer has a valid email address

Updated on: 07/10/2024