How to unlock more sales using STOQ's Analytics

STOQ's analytics and insights are designed to help merchants keep track of all back-in-stock and preorders sales data by understanding what customers are buying the most and are looking forward to.


We are working on adding more data to help make better inventory decisions. If you have any feedback, please let us know at support[at]stoqapp[dot]com or reach us via live chat!


Currently, you can access STOQ's analytics on the following screens:

  1. Homepage (STOQ tile)
  2. Preorders (Overview)


How to leverage analytics data on Homepage

  1. Under the Analytics section, select the timeline you wish to see the data for.
  2. You can see the following data and get an understanding of how STOQ is empowering you with more sales
  • **Total Orders: **Total orders from Back-in-Stock Alerts and Preorders
  • Sales Recovered: Total sales recovered by using Back-in-Stock Alerts and Preorders
  • Back in Stock Orders (Revenue): Revenue generated on purchases from back-in-stock alerts
  • Back in Stock Orders (Count): Number of orders placed from back-in-stock alerts
  • Notifications Sent: Notifications sent for back-in-stock alerts
  • Signups: Number of signups from customers for back-in-stock alerts
  • Preorders (Revenue): Revenue generated from preorder purchases
  • Preorders (Count): Number of orders placed from preorder offers
  1. Hover over the sales graph to see revenue generated per day correlating to any of your marketing campaigns for both preorders and back-in-stock orders.
  2. Hover over the back-in-stock alerts bar chart to understand how many notifications were sent and signups were received for the selected time period.
  3. Hover over to orders graph to see orders placed per day correlating to any of your conversion campaigns for both preorders and back-in-stock orders


With the above data, we hope that you can have a quick glimpse on how your store is performing, make decisions for your next product and unlock more sales.


If you're also interested on leveraging analytics data on Preorders, read: How to use Preorder Analytics in STOQ


If you have any questions, please let us know via live chat. Our team is always ready and happy to help!

Updated on: 17/04/2025

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