How to track sales recovered through STOQ

Every back-in-stock alert and preorder notification you send through STOQ can lead to a sale. STOQ automatically tracks those sales so you can see exactly how much revenue your notifications recover. This guide shows you how to track sales recovered through STOQ using the Homepage analytics, the Overview tab, the Revenue view, and the Orders tab inside Reports.

Before You Begin

Make sure the following are in place before you start tracking recovered sales:

• You have an active STOQ subscription on a paid plan (CSV export requires a paid plan).
• Back-in-stock alerts or preorders are enabled and notifications have been sent.
• Customers have placed orders after receiving notifications from STOQ.
• You are logged in to your Shopify admin and have opened the STOQ app.

How to View Sales Recovered on the Homepage

The STOQ homepage gives you a quick snapshot of your overall sales performance across both back-in-stock alerts and preorders.

1. Open the STOQ app from your Shopify admin.
2. On the Homepage, scroll to the Analytics section.
3. Review the summary stat cards:

• Sales recovered — Total revenue from all orders attributed to STOQ notifications (back-in-stock and preorders combined).
• Total orders — Number of orders placed by customers who received a notification.
• Back in stock orders — Revenue from back-in-stock notification orders specifically.
• Preorders — Revenue from preorder purchases specifically.
• Signups — Total waitlist signups received.
• Notifications sent — Total notifications delivered.
• Back in stock orders (count) — Number of back-in-stock attributed orders.
• Preorders (count) — Number of preorder orders.

4. Use the date range picker at the top right to filter analytics by time period (Last 30 days, All time, or other ranges).
5. View the Sales chart below the stat cards to see revenue trends over time. The chart displays three lines:

• Back in stock revenue (blue)
• Preorder revenue (purple)
• Total revenue (green)

How to View Sales Recovered in the Back-in-Stock Overview

The Back-in-Stock Overview provides a detailed breakdown of your back-in-stock performance, including revenue, orders, and customer metrics.

1. In the STOQ app, go to Back in Stock from the left sidebar.
2. Click the Overview tab.
3. Use the date range picker at the top to select a time period (default is last 30 days).
4. Review the Summary cards:

• Total revenue — Revenue from all back-in-stock attributed orders.
• Total orders — Number of orders placed after receiving a back-in-stock alert.
• Average order value — Mean order value across all attributed orders.
• Customers — Number of unique customers who placed orders.
• Waitlist signups — Total signups received in the selected period.
• Notifications sent — Total alerts delivered.
• Emails sent — Number of email notifications sent.
• SMS sent — Number of SMS notifications sent.

5. Below the summary, view the Analytics chart. Toggle between:

• Revenue — Line chart showing revenue over time.
• Orders — Line chart showing order count over time.

6. Scroll down to see the Signups chart (bar chart of waitlist signups) and the Notifications chart (bar chart comparing notifications sent vs. orders).
7. At the bottom, find the Products by revenue table showing your top-performing products.

How to Use the Revenue View in Reports

The Revenue view inside Reports lets you see per-product and per-variant revenue data for both back-in-stock and preorder channels.

Open the Revenue View

1. In the STOQ app, go to Reports from the left sidebar.
2. Navigate to the Products tab (under either Back in Stock or Preorders).
3. At the top of the Products section, you will see view switcher cards: Engagement, Demand, and Revenue.
4. Click the Revenue card to switch to the Revenue view.

Revenue Table Columns

The Revenue view displays a table with different columns depending on the channel:

Back-in-stock Revenue columns:

Preorder Revenue columns:

Filter Revenue Data

1. Date range — Click the Date range filter and choose from: All time, Last 7 days, Last 30 days, Last 60 days, Last 90 days, Last 6 months, Last 12 months, or Custom.

• For Custom, select a start and end date on the calendar, then click Filter to apply.

2. Group by — Click the Group by filter and choose Variant (default) or Product to group your revenue data.
3. Columns — Click the Columns filter to show or hide individual columns (Units sold, Avg. order value, Revenue, etc.).
4. Sort — Use the sort dropdown to sort by Revenue or Orders in ascending or descending order.

Export Revenue Data to CSV

1. Scroll to the bottom of the Revenue table.
2. Click Export CSV.
3. STOQ will schedule the export and email the CSV file to your configured report email address.

How to View Order Attributions

The Orders tab shows every individual order attributed to a STOQ notification, with full details about the customer, product, and notification type.

Open Order Attributions

1. In the STOQ app, go to Reports from the left sidebar.
2. Click the Orders tab (labeled Order Attributions).
3. The table lists all orders placed by customers who received a notification from STOQ.

Order Attribution Table Columns

Filter Order Attributions

1. Search — Type in the search bar to find orders by order name or customer.
2. Date range — Choose from All time, Last 7 days, Last 30 days, Last 60 days, Last 90 days, Last 6 months, Last 12 months, or Custom.
3. Order matching — Select how STOQ attributes orders:

• All attributed orders — Shows all orders from customers who received a back-in-stock alert, regardless of what they purchased.
• Exact variant match only — Shows only orders where the customer bought the exact variant they were notified about.

4. Per page — Choose 25 or 50 rows per page.

Export Order Attributions to CSV

1. Navigate to the bottom of the orders table.
2. Click Export CSV.
3. Confirm the export when prompted — the CSV will be sent to your configured report email address.

How to View Orders for a Specific Product or Variant

You can drill down into orders for a specific product or variant to see exactly which orders were attributed to notifications for that item.

1. In the STOQ app, go to Reports > Products.
2. Navigate to a specific product or variant.
3. Open the Orders section for that product or variant.
4. The table shows the same columns as the main Order Attributions view, filtered to only that product or variant.
5. Use the Date range, Order matching, Search, and Per page filters to narrow results.
6. Click Export CSV to export orders for that specific product or variant.

Advanced Tips

• Compare channels — View the Homepage Sales chart to compare back-in-stock revenue vs. preorder revenue side by side and identify which channel drives more recovered sales.
• Track average order value — Use the Back-in-Stock Overview summary to monitor your average order value over time. A rising average means customers are spending more per order.
• Use exact variant matching — When you want to measure the direct impact of a specific notification, use the Exact variant match only filter in Order Attributions. This shows only orders where the customer purchased the exact variant they were notified about.
• Monitor top products — The Revenue view sorted by revenue (descending) shows your highest-earning products at the top. Use this to decide which products to prioritize for restocking.
• Schedule regular reviews — Check your sales recovered data weekly or monthly using the date range filter to track trends and measure the ROI of your notification campaigns.

Known Limitations

• STOQ attributes orders based on customers who received notifications. If a customer makes a purchase independently (not triggered by a notification), the order may still appear in attributions if the customer was previously notified.
• The Engagement view in the Products view switcher is marked as Coming soon and requires a conversion analytics pixel to be active.
• CSV exports are sent to your configured report email address. You cannot download them directly from the app.
• CSV export requires a paid STOQ plan.
• Revenue data may take a short time to appear after an order is placed as STOQ processes the attribution.
• The Back-in-Stock Overview is currently in Beta.

Troubleshooting

FAQs

Q: What does "sales recovered" mean in STOQ?

A: Sales recovered refers to the total revenue from orders placed by customers who received a back-in-stock alert or preorder notification through STOQ. When a customer receives a notification and later places an order, STOQ attributes that order as a "recovered sale."

Q: How does STOQ attribute an order to a notification?

A: STOQ tracks which customers received notifications (email or SMS). When those customers place an order in your store, STOQ matches the order to the notification and counts it as an attributed order. You can choose between "All attributed orders" (any order from a notified customer) or "Exact variant match only" (customer bought the specific variant they were notified about).

Q: Where can I see my total sales recovered?

A: The quickest place is the Homepage > Analytics section, which shows the Sales recovered stat combining both back-in-stock and preorder revenue. For a detailed breakdown, go to Back in Stock > Overview or Reports > Products > Revenue view.

Q: Can I filter sales data by date range?

A: Yes. Every sales tracking view in STOQ supports date range filtering. You can choose from preset ranges (Last 7 days, Last 30 days, Last 60 days, Last 90 days, Last 6 months, Last 12 months, All time) or set a custom date range using the calendar picker.

Q: Can I view revenue by product or by variant?

A: Yes. In the Revenue view under Reports > Products, use the Group by filter to switch between Variant (default) and Product grouping. This lets you see revenue at either the variant level or the product level.

Q: How do I export my sales data?

A: Click Export CSV at the bottom of the Revenue view or the Order Attributions table. STOQ will schedule the export and email the CSV file to your configured report email address. The export respects your current filters. A paid plan is required for CSV exports.

Q: What is the difference between the Revenue view and Order Attributions?

A: The Revenue view (Reports > Products > Revenue) shows aggregated revenue data per product or variant — including units sold, average order value, and total revenue. The Order Attributions tab (Reports > Orders) shows individual order-level details — including order name, customer info, notification type, and order date. Use Revenue view for a high-level summary and Order Attributions for order-by-order analysis.

Q: Why does the Revenue view show different numbers than my Shopify analytics?

A: STOQ only tracks orders attributed to its notifications. Shopify analytics shows all store sales. The STOQ Revenue view is a subset of your total Shopify revenue, reflecting only the sales that STOQ helped recover through back-in-stock alerts and preorder notifications.

Updated on: 13/04/2026