How to Delete customers from reports

Deleting customers from reports in STOQ removes a customer record along with all their associated data — including back-in-stock requests, preorders, notifications, and analytics. You can delete a single customer or select multiple customers at once for bulk deletion. Both options are available from the Customers tab in the Reports section.

This is a permanent action. Once a customer is deleted, their signup history, notification records, and linked data cannot be recovered. Use this feature to clean up test entries, remove duplicate signups, or comply with customer data deletion requests.

Before You Begin

Make sure the following requirements are met before deleting customers.

• You understand that deletion is permanent. Deleting a customer removes their record and all associated data. This action cannot be undone.
• You know which customers to delete. Use the search bar to find specific customers by email or phone number before deleting.

Warning: Deleting a customer removes their back-in-stock requests (intents), notification records, and related analytics. Make sure you no longer need this data before proceeding.

How to Access the Customers Tab

Follow these steps to open the Customers tab where deletion is available.

1. In your Shopify admin, open the STOQ app.
2. Click Reports in the left navigation menu.
3. Under the Back in stock section, click the Customers tab.

The Customers tab displays a table with the following columns:

Delete a Single Customer

To delete one customer at a time:

1. In the Customers tab, find the customer you want to delete. Use the search bar to search by email or phone number if needed.
2. Click the checkbox next to the customer's row to select them.
3. A bulk action bar appears at the top of the table. Click Delete customers.
4. A confirmation dialog appears with the message: "Are you sure you want to delete this customer? This will also delete any preorders, requests, notifications & analytics linked to them."
5. Click OK to confirm the deletion.
6. A success toast message appears: "Customer deleted".

The customer and all their associated data are permanently removed.

Delete Multiple Customers in Bulk

To delete several customers at once:

1. In the Customers tab, click the checkbox next to each customer you want to delete. You can select multiple customers across the current page.
2. To select all customers on the current page, click the checkbox in the table header.
3. Once your selection is made, the bulk action bar appears at the top showing the number of selected customers. Click Delete customers.
4. A confirmation dialog appears with the message: "Are you sure you want to delete {count} customers? This will also delete any preorders, requests, notifications & analytics linked to them."
5. Click OK to confirm the deletion.
6. A success toast message appears: "{count} customers deleted".

All selected customers and their associated data are permanently removed.

Tip: If you need to delete a large number of customers, work through them page by page. Select and delete customers on the current page, then move to the next page and repeat.

What Data Gets Deleted

When you delete a customer, the following associated data is permanently removed along with the customer record.

Warning: This data cannot be recovered after deletion. If you need to keep a record, export the customer data as a CSV before deleting.

How to Find Customers Before Deleting

Use the search bar at the top of the Customers tab to find specific customers.

1. Click the search bar at the top of the table.
2. Type the customer's email address or phone number.
3. Results update automatically as you type (with a short delay).
4. Select the customers you want to delete from the filtered results.

The search filters the customer list to show only matching records, making it easier to locate specific customers for deletion.

How to Export Customer Data Before Deleting

If you want to keep a backup before deleting customers:

1. In the Customers tab, click the Email CSV button at the bottom right of the table.
2. A confirmation dialog asks: "Are you sure you want to export customer data and send it to {email}?"
3. Click OK. The CSV export is sent to the email address configured in Reports → Settings → Email address to receive reports.

Note: CSV export requires a paid STOQ plan.

Known Limitations

Keep these constraints in mind when deleting customers from reports.

• Deletion is permanent. There is no undo or recycle bin. Once deleted, customer data cannot be recovered.
• No selective data deletion. You cannot delete only a customer's notifications or requests while keeping the customer record. Deleting a customer removes all associated data.
• Page-level selection only. Bulk selection applies to customers on the current page. You cannot select customers across multiple pages in one action.
• No date-based bulk deletion. You cannot delete all customers created before a specific date. You must select them manually or page by page.
• Search is limited to email and phone. You cannot search by customer name or filter by marketing consent or subscription status before deleting.
• Large deletions are processed in batches. When deleting many customers at once, STOQ processes them in groups of 250. This may take a moment for very large selections.

Troubleshooting

Use the table below to resolve common issues when deleting customers.

FAQs

Q : Can I undo a customer deletion?

A : No. Deleting a customer is permanent. All associated data including requests, notifications, and analytics is removed and cannot be recovered. Export your data before deleting if needed.

Q : Does deleting a customer affect product waitlist counts?

A : Yes. When a customer is deleted, their back in stock requests are also removed, which reduces the waitlist count for those products.

Q : Can I delete customers from the preorder section?

A : The Customers tab is under the Back in stock section. Deleting a customer removes all their data, including any preorder related records.

Q : Is there a limit to how many customers I can delete at once?

A : There is no strict limit, but you can only select customers visible on the current page, which is up to 50 at a time. For large deletions, repeat this across pages.

Q : Will the customer be notified that their data was deleted?

A : No. STOQ does not notify customers when their data is deleted.

Q : Can I delete a customer who has already been notified?

A : Yes. You can delete both pending and already notified customers.

Q : Does deleting a customer remove them from synced integrations like Klaviyo?

A : No. Deleting a customer in STOQ only removes their data within STOQ. Any data synced to other platforms must be removed separately.

Q : How do I delete all customers at once?

A : There is no delete all option. You need to select all customers on each page, delete them, and repeat the process for all pages.

Updated on: 10/04/2026