---
title: "Unsubscribe or resubscribe a customer"
description: "Stop or resume all of a customer's back in stock alerts from their detail page."
url: https://help.stoqapp.com/back-in-stock/unsubscribe-back-in-stock-customer/
product: "Back in Stock"
section: "Waitlists and reports / Waitlists"
last_updated: 2026-09-28
---

# Unsubscribe or resubscribe a customer

> Stop or resume all of a customer's back in stock alerts from their detail page.

Use this guide if you want to stop one customer from getting any more back in stock alerts, or bring them back after they've been unsubscribed. It changes their subscription across every product they're waiting on at once, not just one.

## Open a customer's detail page

1. **Open a customer's detail page**

   1. In the left menu of the STOQ app, click **Reports**.
   2. Click the **Back in stock** tab at the top.
   3. Click the **Customers** sub-tab.
   4. Click a customer's name or contact to open their detail page.

   [Image: The Customers sub-tab under Reports, Back in stock](https://help.stoqapp.com/images/general/new.png)

The page title shows a **Subscribed** or **Unsubscribed** badge next to the customer's name, so you can tell their current status before doing anything.

## Subscribe or unsubscribe the customer

1. **Toggle the customer's subscription**

   1. Click **More** at the top of the customer's detail page.
   2. Click **Unsubscribe from alerts** if the customer is currently subscribed, or **Subscribe to alerts** if they're currently unsubscribed.
   3. In the confirmation modal, click **Unsubscribe** or **Subscribe** to confirm.

   [Image: The customer More menu with Unsubscribe from alerts and Delete customer](https://help.stoqapp.com/images/general/new4.png)

STOQ flips the customer's subscription across **all** of their waitlist entries at once. There's no way to unsubscribe them from just one product from here.

## What customers will see

An unsubscribed customer stops receiving back in stock alerts and reminders on every product they signed up for, even if a product they're waiting on restocks. Resubscribing them starts alerts again for all of those products. Neither action removes them from the waitlists themselves, so their pending requests stay listed on their detail page either way.

After confirming, STOQ shows a toast reading **Customer subscribed successfully** or **Customer unsubscribed successfully**, and the title badge updates to match.

## FAQ

### Does unsubscribing a customer remove them from product waitlists?

No. It only stops alerts from being sent. Their pending requests stay on the waitlist and still show on their detail page.

### Can I unsubscribe a customer from just one product?

No. Subscribing or unsubscribing from the **More** menu applies to all of that customer's waitlist entries at once.

### Will an unsubscribed customer get an alert if I click Send on one of their pending requests?

No. Unsubscribing stops all back in stock alerts and reminders to that customer, including manual sends, until you subscribe them again.

### How do I check a customer's current status without opening their detail page?

The **Subscribed** column on the Customers sub-tab shows **Subscribed** or **Unsubscribed** for every customer in the list.

## Related guides

- [Manage your customers](https://help.stoqapp.com/back-in-stock/manage-back-in-stock-customers/): Search, export, and delete customers, and open a customer's detail page.
- [Manage a product's waitlist](https://help.stoqapp.com/back-in-stock/manage-a-products-waitlist/): See and act on everyone waiting for one product to restock.
- [Send back in stock alerts manually](https://help.stoqapp.com/back-in-stock/send-back-in-stock-alerts-manually/): Notify waiting customers yourself instead of waiting on auto restock.
- [Track back in stock notifications](https://help.stoqapp.com/back-in-stock/track-back-in-stock-notifications/): See every alert STOQ has already sent and its delivery status.