---
title: "Find and organize STOQ profiles in Klaviyo"
description: "Identify the profiles STOQ syncs, group them into a segment, and add them to any Klaviyo list."
url: https://help.stoqapp.com/back-in-stock/find-klaviyo-synced-profiles/
product: "Back in Stock"
section: "Klaviyo"
last_updated: 2026-07-17
---

# Find and organize STOQ profiles in Klaviyo

> Identify the profiles STOQ syncs, group them into a segment, and add them to any Klaviyo list.

Every profile STOQ syncs to Klaviyo is tagged so you can find it, group it into a segment, and feed it into your lists and flows. STOQ doesn't add profiles to a specific list on its own, so this is how you route them where you want.

## How STOQ tags profiles

STOQ sets a `source` property on each synced profile, equal to your profile tag (default `restock-rocket`), plus these:

| Property | Meaning | Example |
|---|---|---|
| `source` | Profile origin (your STOQ tag) | `restock-rocket` |
| `StoqBackInStock` | Opted into STOQ alerts | `true` |
| `StoqAcceptsMarketing` | Marketing consent | `true` or `false` |
| `StoqCountry` | Customer country | `United States` |
| `StoqCountryCode` | Two-letter country code | `US` |
| `StoqLocaleCountry` | Locale and country combined | `en-US` |

You can view or change the tag in STOQ under **Back in stock alerts** > **Settings** > **Integrations** > **Klaviyo** > **Profile tags**.

## Create a segment for STOQ profiles

1. **Open Lists & Segments**

   In your [Klaviyo dashboard](https://www.klaviyo.com), click **Audience** in the left menu, then **Lists & Segments**.

2. **Create a segment**

   Click **Create list / segment**, choose **Segment**, and name it, for example "STOQ signups".

3. **Set the condition**

   Under **Definition**, add a condition: **Properties about someone** > `source` > **equals** > your profile tag (default `restock-rocket`). To also catch existing profiles STOQ has updated, add an **OR** condition of `StoqBackInStock` equals `true`. Click **Create segment**.

## Add the profiles to a list

To automatically put new STOQ subscribers on a specific list, build a flow:

1. **Create a flow triggered by the segment**

   In **Flows**, create a flow, choose to build your own, and set the trigger to **Added to segment**, selecting your STOQ segment.

2. **(Optional) Filter by marketing consent**

   Add a profile filter of `StoqAcceptsMarketing` **is true** to include only customers who consented to marketing. Skip it to add everyone.

3. **Add a List update action**

   Drag in a **List update** action, choose **Add to a list**, and pick your target list. The list must already exist in Klaviyo.

4. **Set the flow live**

   Set the flow to **Live**. New STOQ subscribers now join the list automatically.

5. **(Optional) Backfill past profiles**

   To add subscribers who synced before you built the flow, open the flow, click **Manage flow** > **Add past profiles**. This runs once over existing segment members.

## Troubleshooting

### The segment has zero profiles

The `source` value in your condition must match your STOQ profile tag exactly. Check the tag under **Back in stock alerts** > **Settings** > **Integrations** > **Klaviyo** > **Profile tags**, and confirm Klaviyo shows as connected.

### Older profiles are missing from the segment

If you changed your profile tag after syncing, older profiles keep the previous value. Add an OR condition for the old tag, or match on `StoqBackInStock` equals `true` instead.

### Profiles are in the segment but not on the list

The **List update** action is likely disconnected or the flow isn't live. Reconnect the action and set the flow to **Live**.

### New signups take a while to appear

Segment evaluation runs a few minutes after STOQ syncs the profile. Give it a little time.

## FAQ

### Can I add STOQ profiles to more than one list?

Yes. Add multiple **List update** actions in one flow, or build a separate flow per list.

### If I remove a profile from the segment, does it leave the list?

No. The flow triggers on being added to the segment, not on removal, so list membership stays.

### Can I export the segment?

Yes. From the segment's menu, choose to export it as a CSV.

### Where do I change the profile tag?

Under **Back in stock alerts** > **Settings** > **Integrations** > **Klaviyo** > **Profile tags** in STOQ.

## Related guides

- [Sync back in stock signups to Klaviyo](https://help.stoqapp.com/back-in-stock/connect-klaviyo-for-back-in-stock/): Connect Klaviyo and start syncing profiles.
- [Sync signups to marketing tools](https://help.stoqapp.com/back-in-stock/sync-signups-to-marketing-tools/): Send signups to Klaviyo, Omnisend, Mailchimp, or Shopify.
- [Send a signup confirmation email](https://help.stoqapp.com/back-in-stock/klaviyo-signup-confirmation-emails/): Welcome new subscribers using the signup metric.