--- title: "Send reminder emails to recover sales" description: "Follow up with customers who got a restock alert but haven't purchased yet, while the product is still in stock." url: https://help.stoqapp.com/back-in-stock/back-in-stock-reminder-emails/ product: "Back in Stock" section: "Send back in stock alerts" last_updated: 2026-09-28 --- # Send reminder emails to recover sales > Follow up with customers who got a restock alert but haven't purchased yet, while the product is still in stock. A reminder is a follow-up notification sent a set number of days after your restock alert, only to customers who still haven't purchased the product and only while it's still in stock. Use it to recover sales from customers who missed or ignored the first alert. ## Before you begin | Requirement | Detail | |---|---| | Restock alerts turned on | The reminder sends after the initial restock notification, so that notification must be enabled first. See [Set up back in stock alerts](https://help.stoqapp.com/back-in-stock/set-up-back-in-stock-alerts/). | ## Turn on the reminder On a phone, this menu is collapsed. In the **Shopify mobile app**, tap the **STOQ** logo at the top of the screen to open it, then choose the section named below. There is no hamburger icon. See [Finding the STOQ menu](https://help.stoqapp.com/general/getting-started-with-stoq/#finding-the-stoq-menu). 1. **Open the Notifications sub-tab** 1. In the left menu bar of the STOQ app, click **Back in stock alerts**. 2. Click the **Settings** tab. 3. Open the **Notifications** sub-tab. [Image: The Notifications sub-tab under Back in stock alerts Settings](https://help.stoqapp.com/images/general/notifs.png) 2. **Select the reminder** Under the notification sequence, click the stage below **When you restock**, labeled **Wait 1 day** by default. [Image: The Wait 1 day reminder stage in the notification sequence](https://help.stoqapp.com/images/general/reminder.png) 3. **Switch on Send reminder notification** Turn on the **Send reminder notification** toggle. This adds the reminder to your active sequence, it now sends automatically after the restock alert. [Image: The Send reminder notification toggle set to Off with a Turn on button](https://help.stoqapp.com/images/general/turnonreminder.png) ## Set Days to wait With the reminder turned on, enter a value in the **Days to wait** field and click **Save**. A **Reminder settings saved** confirmation appears. This sets how many days after a customer receives their first restock alert the reminder goes out. It only reaches customers who still haven't purchased the product and only while it remains in stock, so it never nags someone who already bought or reappears once the item sells out again. If your sequence has more than one reminder, each later one only sends to a customer who received the reminder before it. [Image: The Days to wait field](https://help.stoqapp.com/images/general/daystowait.png) ## Customize the reminder's content The reminder has its own email and SMS content, separate from the restock alert, so you can write different subject lines and copy to nudge a customer who didn't convert the first time. With the reminder selected in the notification sequence, click **Customize email** or **Customize SMS** to open its editor. See [Customize the back in stock email notification](https://help.stoqapp.com/back-in-stock/back-in-stock-email-alert/) and [Set up SMS alerts](https://help.stoqapp.com/back-in-stock/back-in-stock-sms-alerts/) for what you can edit. [Image: The Customize email and Customize SMS buttons for the reminder](https://help.stoqapp.com/images/general/custrem.png) ## Check your setup 1. Sign up for a back in stock alert on your storefront. 2. Restock the product so the first alert sends. 3. Without purchasing, wait for (or use a test send from) the reminder's template editor to confirm its content looks right. ## FAQ ### Will the reminder send to a customer who already bought the product? No. It only sends to customers who still haven't purchased while the product remains in stock. ### What happens if the product sells out again before the reminder is due? The reminder only sends while the product is in stock, so it's skipped if it sells out again before the wait period ends. ### Does the reminder use the same email design as the restock alert? No. Each notification in the sequence, the restock alert and any reminders, has its own separate email and SMS template, so you can customize them independently. ### Can I change how many days the reminder waits after it's already on? Yes. Select the reminder, update **Days to wait**, and click **Save**. The new wait time applies to reminders sent from then on. ### Why aren't reminders sending while my store has a password? STOQ holds reminders, like restock alerts, while your storefront is password protected, because customers can't buy from the password page. They go out on STOQ's next reminder run after you remove the password. To send them anyway, tick **Send alerts while your store is password protected**. See [Send alerts while your store is password protected](https://help.stoqapp.com/back-in-stock/back-in-stock-password-protected-store/). ## Related guides - [Customize the back in stock email notification](https://help.stoqapp.com/back-in-stock/back-in-stock-email-alert/): Edit the subject, content, and branding of the restock and reminder emails. - [Set up SMS alerts](https://help.stoqapp.com/back-in-stock/back-in-stock-sms-alerts/): Send the restock alert or reminder as a text message instead of, or alongside, email. - [Set up back in stock alerts](https://help.stoqapp.com/back-in-stock/set-up-back-in-stock-alerts/): The end-to-end guide to turning on back in stock alerts for your store. - [Test back in stock alerts](https://help.stoqapp.com/back-in-stock/test-back-in-stock-alerts/): Send yourself a real alert before going live.