---
title: "Send alerts while your store is password protected"
description: "Choose whether STOQ holds back in stock alerts while your storefront has a password, or sends them anyway."
url: https://help.stoqapp.com/back-in-stock/back-in-stock-password-protected-store/
product: "Back in Stock"
section: "Alerts / Delivery"
last_updated: 2026-09-29
---

# Send alerts while your store is password protected

> Choose whether STOQ holds back in stock alerts while your storefront has a password, or sends them anyway.

Use this guide if your Shopify storefront has a password and you want to control whether back in stock alerts go out. By default STOQ holds alerts while the password is on, so customers don't land on a password page they can't get past. If customers already know your password, you can send alerts anyway.

## Before you begin

- The hold only applies while a storefront password is on in Shopify. Stores without a password send alerts as normal and don't need to change anything.
- The setting is off by default. If your store has a password today, alerts and reminders are paused until you remove the password or turn this on.

## Choose your setup

| Your store | What to do |
|---|---|
| Password on while you prepare to launch | Leave the setting off. Alerts wait until the store is open. |
| Password on for good, and customers know it (for example a members-only or wholesale store) | Turn the setting on so alerts send as normal. |
| No password | Nothing. Alerts send as normal. |

## What customers will see

- **Setting off (default):** customers who signed up get no alert while the password is on. They stay on the waitlist and aren't removed or blocked.
- **Setting on:** customers get alerts as usual. Clicking the product link takes them to your password page first, so they need the password to buy.

## What STOQ holds

While the password is on and the setting is off, STOQ holds:

- Automatic restock alerts.
- Reminder emails.
- Alerts you send manually from STOQ.

Signups keep working. Customers can still join the waitlist from your storefront.

## Set it up

On a phone, this menu is collapsed. In the **Shopify mobile app**, tap the **STOQ** logo at the top of the screen to open it, then choose the section named below. There is no hamburger icon. See [Finding the STOQ menu](https://help.stoqapp.com/general/getting-started-with-stoq/#finding-the-stoq-menu).

1. **Open Delivery settings**

   1. In the left menu bar of the STOQ app, click **Back in stock alerts**.
   2. Click the **Settings** tab.
   3. Open the **Delivery settings** sub-tab.

   [Image: STOQ Back in stock alerts Settings Delivery settings sub-tab (markers: 1 Back in stock alerts in the left menu, 2 the Settings tab, 3 the Delivery settings sub-tab) showing the delivery controls](https://help.stoqapp.com/images/general/back-in-stock-password-protected-store-1.png)

2. **Expand the restock card**

   Click the card titled **Notify when restocked** to expand it. If you've turned on the publish trigger, the card is titled **Notify when published or restocked**.

   [Image: The Delivery settings with marker 1 on the Notify when restocked card (Also sent while password protected)](https://help.stoqapp.com/images/general/back-in-stock-password-protected-store-2.png)

3. **Tick the checkbox**

   Under **Password protection**, tick **Send alerts while your store is password protected**.

   [Image: The expanded Notify when restocked card with marker 1 on the Send alerts while your store is password protected checkbox under Password protection, and marker 2 on the Save button](https://help.stoqapp.com/images/general/back-in-stock-password-protected-store-3.png)

4. **Save**

   Click **Save** in the save bar at the top of the page.

<!-- screenshot: Delivery settings sub-tab, Notify when restocked card expanded, cropped to the card. Marker 2 on the card title row, marker 3 on the Password protection checkbox. -->

To hold alerts again, untick the checkbox and click **Save**.

## Check your setup

1. Collapse the **Notify when restocked** card. Its summary line shows **Also sent while password protected** when the setting is on, or **Only when your storefront is open** when it's off.
2. To test sending, sign up for a product with your own email, then restock it. See [Test your setup](https://help.stoqapp.com/back-in-stock/test-back-in-stock-alerts/).

[Image: The collapsed Notify when restocked card summary reading Also sent while password protected, indicating the setting is on](https://help.stoqapp.com/images/general/back-in-stock-password-protected-store-4.png)

## When you remove the password

STOQ doesn't replay restocks that happened while the password was on. After you remove it:

- Waiting customers are notified the next time each product restocks.
- Products that are already in stock won't alert their waitlist on their own. [Send those alerts manually](https://help.stoqapp.com/back-in-stock/send-back-in-stock-alerts-manually/) once the store is open.
- Pending reminders go out on STOQ's next reminder run.

## Troubleshooting

### Alerts stopped sending and my store has a password

This is the default hold. Either remove the storefront password in Shopify, or tick **Send alerts while your store is password protected** and click **Save**.

### Manual alerts aren't sending either

Manual sends are held too while the password is on. Remove the password or turn on the setting, then send them again.

### I removed the password but customers still weren't notified

The products may already be in stock, so there's no new restock to trigger an alert. [Send the alerts manually](https://help.stoqapp.com/back-in-stock/send-back-in-stock-alerts-manually/).

## FAQ

### Do customers who signed up while my store had a password lose their place?

No. Holding alerts doesn't remove or block any signup. Every customer stays on the waitlist until they're notified.

### I'm launching a new store and collected signups before launch. What happens when I go live?

After you remove the password, alerts go out as each product restocks. A product that was already in stock at launch won't alert its waitlist on its own, so [send those alerts manually](https://help.stoqapp.com/back-in-stock/send-back-in-stock-alerts-manually/) once the store is open.

### I removed my store password. Will the alerts that were held send now?

Not automatically. Waiting customers are notified on the product's next restock. To notify them now, [send the alerts manually](https://help.stoqapp.com/back-in-stock/send-back-in-stock-alerts-manually/).

### Can customers still sign up while the password is on?

Yes. The setting only controls sending. Signups are saved as normal.

### My store doesn't have a password. Do I need to change anything?

No. The hold only applies while a storefront password is on.

## Related guides

- [Delivery settings](https://help.stoqapp.com/back-in-stock/back-in-stock-delivery-settings/): The other controls for when and how alerts are sent.
- [Send back in stock alerts manually](https://help.stoqapp.com/back-in-stock/send-back-in-stock-alerts-manually/): Notify a waitlist straight away after you open your store.
- [Send reminder emails to recover sales](https://help.stoqapp.com/back-in-stock/back-in-stock-reminder-emails/): Follow-up emails that are also held while the password is on.
- [Test your setup](https://help.stoqapp.com/back-in-stock/test-back-in-stock-alerts/): Check alerts reach customers end to end.
