--- title: "Track Notify me engagement" description: "See impressions, clicks, and signups for your Notify me button using STOQ's analytics pixel." url: https://help.stoqapp.com/back-in-stock/back-in-stock-engagement-report/ product: "Back in Stock" section: "Waitlists and reports / Reports" last_updated: 2026-09-28 --- # Track Notify me engagement > See impressions, clicks, and signups for your Notify me button using STOQ's analytics pixel. Use this guide to see how shoppers move through your Notify me funnel, from a first impression on the product page to a signup. By the end, you'll be reading the Engagement view under Reports > Back in stock > Products, and filtering and sorting it to find your best and worst performing products. ## Before you begin The Engagement view requires STOQ's analytics pixel. Until it's turned on, the view shows a preview using sample data instead of your store's numbers. ## Open the Engagement view 1. **Open the Products tab** 1. In the left menu of the STOQ app, click **Reports**. 2. Click the **Back in stock** tab at the top. 3. Click the **Products** sub-tab. 2. **Switch to the Engagement view** At the top of the Products tab, click the **Engagement** card, next to **Demand** and **Revenue**. It's marked with a **New** badge. [Image: The Engagement card next to Demand and Revenue on the Products tab](https://help.stoqapp.com/images/general/popc.png) ## Turn on analytics If the pixel isn't active yet, the Engagement view shows a blurred preview marked **Sample data**, behind a card headlined "Signups are only half the story." The card lists what turning it on unlocks: - Track impressions across every Notify me button to spot rising demand - Compare click rate and signup rate to tell real demand from passing interest - Slice by variant, market, or date to plan restocks where it pays > **Note** > > Next to the **Privacy-safe** label, hover the lock icon for details: events are captured through Shopify's Customer Events API, and STOQ records button impressions, clicks, and submissions, not personal data. You usually don't need to do anything. STOQ sets up its pixel for you when you open the app. If you still see sample data, click **Enable analytics** to turn it on. STOQ reloads the page once it's active; real numbers start appearing as shoppers use your Notify me button, so give it some time before you check back. [Image: The Enable analytics card on the Engagement view](https://help.stoqapp.com/images/general/popd.png) ## Read the funnel Once analytics is active, five summary cards span the whole funnel: **Impressions**, **Clicks**, **Click rate**, **Signups**, and **Signup rate**. Signup rate is calculated against clicks, not impressions, so it shows how many shoppers who clicked the button went on to sign up. At the top of the view, a **Unique** / **Total** toggle switches every metric on the page, summary cards and the table below, between counting each customer once (**Unique**) or counting every occurrence (**Total**). Use **Unique** to see how many distinct shoppers you reached, and **Total** to see overall volume. Below the summary cards, a table lists every product and variant with its own **Impressions**, **Clicks**, **CTR**, **Signups**, and **Signup rate**. Click the sort control above the table to order rows by any of those metrics, high to low or low to high, the default is Impressions, high to low. [Image: The engagement funnel summary cards and per-product table](https://help.stoqapp.com/images/general/pope.png) ## Filter your data Above the table you can filter by: - **Date range**: Last 7 days (the default), Last 30 days, Last 60 days, Last 90 days, Last 6 months, Last 12 months, or Custom. Choosing Custom opens a date picker, pick a start and end date and click **Filter** to apply. - **Market**: only shown if your store has more than one market. Choose **All markets** or a single market to narrow the data. Applied filters show as removable chips; clear one from its chip, or use the clear-all control to reset back to Unique, Last 7 days, and no market filter. [Image: The Date range filter above the engagement table](https://help.stoqapp.com/images/general/popf.png) ## Troubleshooting - **If you still see sample data marked "Sample data"**: analytics hasn't been turned on yet. Click **Enable analytics** on the Engagement view. - **If you see "No engagement data yet"**: your Notify me button hasn't recorded any views in the selected date range yet. Try a wider date range, or wait for storefront traffic. - **If you don't see a Market filter**: it only appears once your store has more than one market set up. ## FAQ ### What does the analytics pixel actually track? STOQ's pixel is a Shopify web pixel. It runs through Shopify's Customer Events API and listens to these events: **Shopify's standard events** - `page_viewed`: used only to read the shopper's anonymous Shopify visitor ID. It doesn't save a page view on its own. - `product_added_to_cart`: the product, variant, quantity, and price added to the cart. - `checkout_started`: the items, total, and currency when checkout starts. **STOQ's own events, sent by the STOQ app embed** - The Notify me button was shown, clicked, or a signup was completed. - A preorder was added to the cart. - An express checkout button (such as Shop Pay) was clicked or blocked on a preorder product. - A storefront error, so STOQ can spot problems on your store. It doesn't record names, emails, or phone numbers. It sends nothing until the shopper allows analytics in your store's cookie banner, where one is required. ### Do I need to install the pixel myself? No. STOQ sets up its pixel for you when you open the app. You'll see it under **Settings > Customer events** in Shopify admin. Only click **Enable analytics** if the Engagement view still shows sample data. ### Does turning on analytics change anything customers see? No. Enabling analytics doesn't change your Notify me button or anything else on your storefront, it just starts recording anonymized impression, click, and signup events so you can see the funnel in Reports. ### Will I see historical signups once I turn analytics on? No. The Engagement view only shows activity from when you enable analytics onward, past button views and signups aren't recorded retroactively. ### What's the difference between Unique and Total? Unique counts each customer once no matter how many times they saw or clicked the button; Total counts every occurrence. The toggle at the top of the Engagement view switches both the summary cards and the table between the two. ### Why is my signup rate lower than my click rate would suggest? Signup rate is calculated against clicks, not impressions, so it measures how many shoppers who already clicked the button went on to sign up, not how many of all shoppers who saw it did. ### Can I export the Engagement view to CSV? Not directly. Unlike the Demand and Revenue views on the Products tab, Engagement doesn't have a CSV export button. ## Related guides - [View your reports](https://help.stoqapp.com/back-in-stock/back-in-stock-reports/): See what each Back in stock report tab shows, including the Products tab's Demand and Revenue views. - [Manage a product's waitlist](https://help.stoqapp.com/back-in-stock/manage-a-products-waitlist/): Use the Demand view to see who's waiting on a product and act on it. - [Export your reports](https://help.stoqapp.com/back-in-stock/export-back-in-stock-reports/): Email a CSV of your other Back in stock reports. - [Report settings](https://help.stoqapp.com/back-in-stock/back-in-stock-report-settings/): Set the email address your report exports and alerts are sent to.