---
title: "Use branded links in SMS"
description: "Show your store's own domain in the purchase link inside your back in stock SMS alerts."
url: https://help.stoqapp.com/back-in-stock/back-in-stock-branded-sms-links/
product: "Back in Stock"
section: "Alerts / Email and SMS"
last_updated: 2026-10-14
---

# Use branded links in SMS

> Show your store's own domain in the purchase link inside your back in stock SMS alerts.

By default, the link in your back in stock SMS uses a STOQ short domain. You can switch it to your own store's domain so the link looks like it comes from you, which builds trust and keeps your branding consistent.

> **Note**
>
> SMS carries an additional per-message cost, billed on top of your plan and varying by country. See [SMS alert pricing and charges](https://help.stoqapp.com/account/sms-alert-pricing-and-charges/).

## Before you begin

- SMS alerts must be turned on. See [Set up SMS alerts](https://help.stoqapp.com/back-in-stock/back-in-stock-sms-alerts/).
- This uses your Shopify **app proxy**, so you set a small path prefix and suffix that match your store.

## Turn on branded links

On a phone, this menu is collapsed. In the **Shopify mobile app**, tap the **STOQ** logo at the top of the screen to open it, then choose the section named below. There is no hamburger icon. See [Finding the STOQ menu](https://help.stoqapp.com/general/getting-started-with-stoq/#finding-the-stoq-menu).

1. **Open the SMS content editor**

   1. In the left menu bar of the STOQ app, click **Back in stock alerts**.
   2. Click the **Settings** tab, then open the **Notifications** sub-tab.
   3. Select the alert, click **Customize SMS**, then click **Content** in the sidebar.

   [Image: The Customize SMS button for the selected alert](https://help.stoqapp.com/images/general/custosms.png)

   [Image: The Content section in the SMS editor sidebar](https://help.stoqapp.com/images/general/content2.png)

2. **Enable the store domain**

   Scroll to **Purchase link** and check **Use store domain in purchase link**. The **Link preview** updates to show how the URL will look.

   [Image: The Use store domain in purchase link checkbox with the link preview](https://help.stoqapp.com/images/general/branded.png)

3. **Match your app proxy**

   Follow the **How to set this up** steps to set the path prefix and suffix so they match the app proxy in your Shopify admin. The link preview confirms when it's valid.

   [Image: The app proxy path prefix and suffix fields](https://help.stoqapp.com/images/general/brandedset.png)

4. **Save**

   Click **Save changes**. New alerts use the branded link.

   [Image: Saving the branded SMS link changes](https://help.stoqapp.com/images/general/savechan.png)

## Check your setup

Send yourself a test alert (sign up with your phone number and restock the product) and confirm the link shows your store's domain and opens the right page.

## Related guides

- [Turn off SMS alerts](https://help.stoqapp.com/back-in-stock/turn-off-back-in-stock-sms/): Stop sending alerts by SMS while keeping email.
- [Set up SMS alerts](https://help.stoqapp.com/back-in-stock/back-in-stock-sms-alerts/): Turn on SMS, verification, and cost.